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Domain Name Help

How to Choose a Domain Name

It's important to choose a trustworthy domain registrar. We recommend Uniregistry at https://CoreZero.com/go/domains.

  • Go for the dot com whenever possible.

  • If your ideal domain name isn't available all is not lost. We can represent you in the purchase process to secure it for you at the best possible price.

  • Keep it short and simple, without alternate spellings if at all possible. AutoTrader.com will get you more traffic than AutoTradr.com (unless you can score them both.)

  • Be sure it can be communicated verbally without any explanation. Don't be like, "Yeah, we're at AAAutoTradrr.com--that's triple AAA-uto-Trad-rr.com got it?" Nope. They won't!

  • Keep it short and easy to type. If a domain name is too long and complex, you risk customers mistyping or misspelling it. Select a domain name that someone can still remember accurately when they finally get to a phone or computer.

  • You'll always risk losing traffic to the dot com. When people hear a domain name in an ad, like "Come on down to Auto Trader", left to themselves, they will always go to the dot com first.

  • Choose a domain name you can legally own. Research it for trademarks, copyrights, and patents. Never use any form of a trademarked name, like CocaColaFans.com without express written permission.

  • Consider buying the common misspellings of your domain name.

  • Use a thesaurus for domain name ideas.

  • Be careful when buying existing domain names. Check the domain history via The Wayback Machine and/or a Who Is Service that provides data on prior registrants. Be very sure it wasn't previously used for nefarious purposes. Also, check public email (spam) blacklists.

  • Remember to grab the corresponding social media handles. Be sure they're available before you commit to the domain name.

  • Once acquired, lock the domain so it can’t be stolen.

  • Domain Privacy (free at Uniregistry) hides your contact info from the public which minimizes spam to you. People can still contact you, only it's through an anonymous address provided by the registrar.

  • Set your domain to auto-renew and use an email that you monitor when registering your domain name. Eventually, that credit card on file will expire and you'll need to know that.

  • If you're working on a marketing or affiliate sales project, use keywords in your domain name and domain name search. Then check Google search volume with the Google Keyword Tool. There's no sense in buying a domain name with words in it for which nobody is searching.

  • The last tip is the first tip: It's important to choose a trustworthy domain registrar. We recommend Uniregistry at https://CoreZero.com/go/domains.

Happy Domaining!